Inside the mind of an Instacart shopper.

People don’t trust Instacart shoppers to do their grocery shopping because people think they won’t put much thought into it. So we showed how Instacart shoppers don’t just think about your groceries, but overthink about your groceries.

As a freelancer, I was brought in to do “something” with existing Instacart footage. After coming up with the idea of We’ll overthink shopping for you, Instacart liked the scripts so much they hired Adam Driver to be the inner-voice of these shoppers.